Statistical analysis of credit card purchase behavior across 1,603 consumers — testing whether social media exposure predicts dominant card selection using Chi-Square testing, demographic profiling, and platform-specific breakdowns in Excel.
statistical-analysis data-analysis academic-project hypothesis-testing descriptive-statistics ms-excel demographic-analysis chi-square-test social-media-analysis market-analytics consumer-behavior credit-card-analysis business-research-analyst platform-analysis
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Updated
Apr 4, 2026